121 Product Manager

32-40 hours p/w | Den Haag 

This is a great opportunity to join a mission-driven organization as the 121 Product Manager, guiding our flagship digital product through a major scale up so that it delivers sustainable and significant global impact.

Where are you going to work?

At 510, we are focused on developing digital products that inform, improve, and optimize humanitarian response efforts worldwide. To achieve this, we’re seeking a 121 Product Manager to join our team, supporting the scale up of our flagship product. We design products that are easy to use, meet user needs, and uphold our core values. You’ll work closely with cross-disciplinary teams including software developers, Cash and voucher (CVA) experts, designers, data specialists, account managers, client services specialists and the digital products lead to shape the strategic direction and deliver on the scale up of our 121 product. In addition, as an experienced product management professional, you will be mentoring other more junior product managers in the team on strategy, vision, and developing their skills and acumen to develop into being more impactful and skilled.

You’ll report to the Digital Products Lead, be part of the Digital coordination team, and work in a friendly, skilled digital team of c.20 software engineers, designers, product managers, client support specialists and account managers. Our culture encourages learning, mentorship, and healthy work-life balance.

What will you be doing?

The 121 product manager will play a crucial role in shaping the product strategy and maintaining the product vision, which serves as the guiding framework for the entire team. 121 is 510’s most widely used and impactful product supporting the need for digital platforms to support the continued growth of the sectors fastest growing modality of delivering aid. It blends complex technology with a simple user experience being delivered in lower digital maturity settings. The product manager will be the driving force behind building a skilled team that can bring the vision to life. They will do this by prioritizing user requirements, working closely with the software engineering, data, account management and design teams. The 121 product manager will engage with senior strategic partners inside NLRC, within the movement, specifically IFRC, and with National Societies and INGO’s that are the end users of the platform. Additionally, they will seek collaboration opportunities with commercial organizations, and potential external clients to enhance the product's value proposition. Our aim is to rapidly expand the impact of the portal over the next 3 years by growing the number of clients from 20 to over 50, and the annual number of people supported from c500,000 today to over 4 million per annum.

The Product Manager must gain a deep understanding of the market and competitive landscape to position the product effectively. They are responsible for owning the business model, optimizing pricing, and crafting a compelling value proposition. This message is communicated not only to internal staff and stakeholders but also to potential partners. Furthermore, they collaborate with marketing teams to develop engaging materials that promote product growth. Managing partner relationships is another critical aspect of the role, involving the identification of key potential partners, successful onboarding, and building strong relationships with key users and decision-makers to integrate the product into their operational frameworks.

The product manager will also use their experience to mentor junior product managers in the team and support the 510 coordination team on setting strategic direction across a wider portfolio of products and thematic areas.

Your time roughly breaks down as follows:

• Strategy, vision, roadmap creation ~25%
• Collaboration and stakeholder engagement ~15%
• Product delivery ~40%
• National Society engagement & product planning: ~10%
• Mentoring: ~10%

Who you are

We are looking for a highly motivated and creative individual, passionate about developing excellent digital products centered around human needs. With a curious and continuous learning mindset, you excel at problem-solving, supporting others, and are proactive, organized, and adaptable to change. Your strong listening skills and service-oriented attitude enable effective planning, coordination, and structuring of work. Cooperation and teamwork are crucial, alongside strong analytical skills for effective judging and decisiveness, a keen situational awareness, and the ability to communicate ideas clearly. Your strategic insight and helicopter view will drive innovative solutions to complex challenges. Experience in an international development and humanitarian setting is highly desirable, reflecting your initiative, flexibility, and commitment to service.

What we offer you

An interesting job with a unique organization. The organization has an immense international network and a significant impact in the humanitarian sector. The work you do is socially relevant and makes an impact, which sometimes means an impact on yourself. Therefore, we care about your well-being and provide tools to find a good balance. We are a flexible and people-oriented work environment with room for initiative and development.

The salary for this position falls within scale 12 as mentioned in the collective agreement, depending on experience, with a minimum of €4.369,71 and a maximum of € 6.188,04 gross per month on the basis of full-time employment. We offer a fixed-term contract of 1 year with the prospect of extension.

Next to your monthly salary you will have a 'personal budget’ at your disposal, of 19,2% of your monthly gross salary. You can use it to withdraw a holiday allowance, extra holidays or an end of year bonus. There are also various additional conditions such as a pension scheme, travel allowance, and good opportunities for personal development. You will also have a laptop and mobile phone at your disposal.

Our office is in the Hague, walking distance from the Laan van NOI station. Like everyone else, your work activity based, partly from home and partly from the office. We regularly meet colleagues on the work floor but also online via Teams to discuss cross functional topics and to stay connected to each other and our networks.

Join us!

We look forward to receiving your motivation letter and your resume in English with reference to Shelly Jonker (HR advisor) before 1 March 2026 through the apply button on this page. Want to know more about this role? You can contact Richard Lines, Digital Lead, 510 at rlines@redcross.nl.

We find it important to ensure the reliability, professionalism, and integrity of our organization and (future) employees. Integrity screening is a standard part of our selection process. This means that a reference check is a standard part of our selection process, and we may also ask for a Certificate of Good Conduct (VOG) depending on the position.

For more information about the work of the Netherlands Red Cross, visit www.rodekruis.nl, or check our socials:  Instagram, LinkedIn, Facebook, YouTube, TikTok and X.

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